Due to the sharp leap in the development of the IT sphere and the acceleration of the Internetization of the population, the popularity of services in cyberspace has increased significantly. Online exchanges, binary options, etc. are becoming more and more common. Owners of online sites and stores are increasingly interested in such a process as lead generation. The query "lead generation - what is it?" more and more often flashes in the search engine bar. We offer you a quick insight into the methods of achieving hot traffic and constant influx of active customers.
Often, due to lack of awareness, an entrepreneur makes a mistake. Buying contacts of potential customers on the exchange, without a second thought, it is accepted to send them advertisements or bother them with calls in the hope of a positive answer. The effectiveness of such actions tends to zero. People do not know the product, the organization, or the seller. And such anxiety is only caused by rejection of the product or service. As a result, significant sums are spent on calls and unnecessary advertising campaigns.
Buying leads is not difficult, but without the right approach, money can be wasted. The main thing is to attract a real, interested audience, capable of becoming a regular customer in the future. This is what our company is doing. We work in the EU and CIS countries, offering exceptionally hot traffic and customers who are 100% ready to conduct financial transactions.
Speaking about building a customer base, gaining loyal customers and a stable expansion of demand, it is difficult to resist from systematization and highlighting of the basic "laws" and terms.So, a potential buyer is a “lead”, your main goal. In targeting and composing the image of the target audience, it is appropriate to use this particular term. A lead is a user who committed “something” that gave you their contact. The action taken by him may look like an application, subscribing to a newsletter by mail or SMS, filling out a form on the website, etc.
In short, attract loyal customers. After all, “buyer” is an extensible concept, by which one can mean anyone, up to a state customer. For a successful existence, business needs to turn a hypothetical buyer into a real one. The real buyer is the lead. There are three types of leads:
Let's take a closer look:
There are also unregistered leads - visitors who refused to register without leaving contacts. They also generate traffic, constant site views. It can also be divided into cold and hot. In the first option, visitors visit infrequently and mostly unintentionally - they clicked on the link by accident or made a mistake. Hot traffic is a stable audience visiting the site, ready to leave contacts. True, these visitors still need to be convinced to place an order, purchase, etc. It is in these conditions that companies often have to work. You need to warm up the traffic and collect contacts (get leads) as a result.
Generating leads means working with an audience, to issue advertisements, attract new customers, “warm up” old ones. This is the constant work of the marketing department and the launch of profitable promotions in order to attract the largest flow of the target audience.
Lead generation is also work with clients (leads) - a potential buyer needs to be won over to your side, “special” offers, for example, discounts or promotions with certain buns, will help you in this. Let's take a closer look.
You need to collect cold leads first. A person initially does not know anything about your products, he has no need for it, and if he does, he does not even suspect about it. Your task is to push him, raise doubts, convince that he needs your product. If everything works out for you, he will visit your site more often and all the time fall under targeted, and then contextual advertising.
Question "Maybe It will not be superfluous (insert product)?" - this is already a victory. The transition from a cold to a warm state is passed, you have successfully warmed up the client. Doubt is already a victory. A person becomes a frequent visitor, it remains to offer him the desired product.
Hot leads know what they want, they have a need, awareness, it remains to push them to the most profitable offer for you. Lead generation is the flow of audience, the blood in the veins of your business.
One of the most striking elements of marketing is the call to action. Most often, the CTA is used in the form of a button on a half-screen with a peremptory “PRESS!”. Messages of this kind cause two reactions: the desire to click on the inscription or to close the site. But the call to action technique can be used more subtly and better. For example, most people who open company pages aren't looking for something specific. They just visit the site out of interest. you can place a button "Action" or "Special offer" that immediately arouses subconscious interest. None of them will flip through the tabs, consider each page of the catalog. Therefore, on the title page, you should place a button neatly inscribed in the design, but attracting attention, the task of which is to transfer the reader to the page you need.
The button design must meet the following criteria:
It is important that the CTA implies a free action, for example, activating a discount coupon. It is necessary to clarify the absence of obligations, otherwise the person who has visited your site will simply be afraid to click on the button. It is advisable to mention this directly on the start page. Hint to the visitor about the benefits he will receive if he subscribes to you on social networks, joins a community or group.
Call to action quickly heats up traffic. People with excitement click on the button, go to the most interesting pages of your site, knowingly agree to take part in profitable promotions and leave contact information. This is how the work with leads continues. Having formed the audience, you need to constantly work with it and generate new ideas. For example, generate quizzes (interesting tests). The person who passed them will receive a discount or take part in the action.
Within the framework of binary options, you can offer a free (trial) bet for a meager amount. The visitor plays, wins or loses - it doesn't matter, you show him statistics (preferably live) and hint at the chance of winning next time.
The terminology associated with expanding your customer base is clear, but how to work with it? It is necessary to determine the principles and methodology for increasing the audience, and recruiting regular customers. "What is lead generation?" - the reader asks a question. This is the process of acquiring new customers. Lead generation methods include:
Lead generation, in simple terms, is the creation of hot traffic, which, as a result, will lead to an accumulation of ready-to-buy customers, possibly regular ones. The simplest example is word of mouth. A method (and free), thanks to which visitors can generate additional leads and traffic for you.
You can find other examples of lead generation by contacting our consultant. Our team will provide you with a ready-made traffic flow and interested clients. You don’t need to look for the best ways to attract customers, reinvent the wheel, spend time aggregating hot customers and finding sites where you can buy leads with the maximum benefit. You've already found the source of targeted visitors!
But the “influx” of clients is not enough to expand the business. Before attracting a stream of targeted visitors, make sure that your Internet site is able to withstand the simultaneous access to the resource of many users.
The usability of the site and its persuasiveness for the visitor are no less important than the generated hot traffic. Otherwise, the number of views will not turn into sales, the leads will remain warm, the desire to buy will be broken by the inconvenience that arose when using the site.
It is advisable to introduce “elements of engagement” into the structure of the site or advertising. Such as:
Attention should be paid to the technical condition of the page. The site should work quickly and smoothly. Delays or constant technical work will invalidate the PR department's merits and the entire advertising campaign will be wasted.
Our team is engaged in attracting hot leads for the financial markets. We offer applications filtered by age and location.
On our site you will find answers to questions like "lead generation, what is it?" and "how to attract more active customers?" We offer ready-made leads and a constant stream of clients for your business in such areas as:
Our firm offers services in such countries as:
It is worth choosing us for several reasons:
Our managers are already contacting you!